What does Agency 39A look at during discovery?

Discovery depends on the client, the project, and the business goals, but Agency 39A typically looks across several connected areas.

We look at the business goals behind the project. A website redesign, marketing campaign, or technology improvement should not happen in isolation. It needs to connect to measurable objectives, such as lead generation, sales enablement, audience engagement, operational efficiency, content clarity, brand awareness, or improved customer experience.

We look at the audience. This includes who the client is trying to reach, what those users need, what questions they have, what barriers may prevent them from taking action, and whether the current digital experience supports their journey.

We look at the current website or digital experience. This may include structure, navigation, content, messaging, usability, accessibility, conversion paths, technical performance, and the overall experience users have when interacting with the brand online.

We look at digital marketing performance. This may include organic search visibility, paid media performance, landing pages, campaign alignment, conversion quality, traffic sources, and whether marketing efforts are reaching the right audience.

We look at technology. This may include the CMS, CRM, analytics setup, marketing automation tools, integrations, reporting systems, forms, tracking, and operational workflows.

We look at measurement. A digital strategy is only useful if the organization can measure whether it is working. Discovery helps identify whether the right data is available, whether it is reliable, and whether it supports smarter decisions.

The point is to understand the entire digital environment, not just one isolated piece of it.