How does Agency 39A make recommendations?

Agency 39A makes recommendations by combining data, research, user needs, business goals, technology realities, and strategic judgment.

We do not believe recommendations should be based only on what looks good, what a competitor is doing, what a stakeholder prefers, or what a platform makes easy. Those inputs may be relevant, but they are not enough by themselves.

A strong recommendation should be able to answer several questions:

• What problem are we solving?

• Who does this affect?

• What evidence supports this recommendation?

• What business goal does it connect to?

• What user need does it support?

• What tradeoffs should the client understand?

• What should happen first?

• What can be measured?

This approach helps clients make better decisions. It also helps reduce unnecessary debate, because recommendations are tied to a clear rationale rather than subjective preference.

When there are multiple possible directions, Agency 39A helps clients understand the options, the risks, and the likely impact of each path. The goal is not to overwhelm clients with endless possibilities. The goal is to provide direct, useful guidance that helps the team move forward with confidence.