How does Agency 39A approach website redesigns?

Agency 39A approaches website redesigns as business, user experience, content, technology, and marketing projects, not just visual design projects.

A redesigned website should look better, but appearance is only one part of the work. The site also needs to communicate clearly, support the right audiences, make content easier to find, improve conversion paths, perform well technically, support SEO, connect to the right systems, and give internal teams a stronger platform to manage and improve over time.

The process starts by understanding why the website needs to change. A redesign may be needed because the current site is outdated, difficult to manage, poorly structured, weak in search, disconnected from CRM or marketing systems, confusing for users, underperforming in conversion, or no longer aligned with the business.

From there, Agency 39A looks at the strategy behind the redesign. This may include audience needs, information architecture, content strategy, user journeys, technical requirements, analytics, SEO considerations, CMS needs, accessibility, and business goals.

The result should not simply be a new version of the same flawed experience. A successful redesign should clarify the message, improve the user journey, make the site easier to manage, strengthen marketing performance, and create a better foundation for future growth.